Today New Balance and tennis star, Coco Gauff, announced a long-term extension to their successful relationship. To celebrate the new chapter between New Balance andCoco the brand will launch a new colorway called the Coco CG1 All in the Family Thursday, November 3rd, 2022 just ahead of the WTA Finals where she will be the youngest player in the tournament.
“I couldn’t ask for a more committed team that is forward-thinking in their approach and match my love for the game with their passion for quality and creativity. New Balance has supported me since my junior tennis years and has been by my side for the biggest moments of my career,” said women’s singles World No. 4, Coco Gauff. “The team feels like family, so it was an easy decision to extend with a team that has embraced me as a person and genuinely works to help bring out my best.”
At only 18 years old, Gauff is in the midst of a career year, highlighted by her first Grand Slam final at the French Open and reaching her first quarter-finals at the US Open. She is also now the second youngest American player to reach Top 10 ranking and second youngest player in history to earn WTA World No. 1 Doubles Ranking.