TENNIS CHANNEL, BLOOMBERG TELEVISION
FORM FRENCH OPEN PARTNERSHIP
Networks to Exchange Daily Market Recaps, Tournament Updates
During Two-Week Tennis Major
LOS PARIS and NEW YORK, May 31, 2022 – Tennis Channel and Bloomberg Television have formed a partnership that will put each network in front of the other’s audiences during the 2022 French Open in Paris, underway now through June 5.
On weeknights, Bloomberg Television and Radio will present their audiences with a one-minute, Tennis Channel-produced update on the latest news and highlights from the world’s most prestigious clay-court tournament. Tennis Channel viewers will see a Bloomberg-produced daily market recap on these days as well, similar in length. Bloomberg Television and Tennis Channel on-air talent will present the reports.
“With this partnership, we are pleased to provide our audience this special programming around the French Open, and to give the Tennis Channel’s audience access to some of Bloomberg’s leading news coverage, as well,” said Al Mayers, global head of Bloomberg Television and Radio.
This is the second year of the partnership between Tennis Channel and Bloomberg Television. They first began exchanging daily updates during Cincinnati’s Western & Southern Open in August 2021, one of the sport’s top-level, Masters 1000 events. Later that month the networks resumed their partnership for the 2021 US Open which, like the French Open, is one of the sport’s four majors. In March 2022 Tennis Channel and Bloomberg Television renewed the relationship during the BNP Paribas Open in Indian Wells, Calif., and the Miami Open. As with Cincinnati, both are Masters 1000 events.
“Tennis Channel’s partnership with Bloomberg Television and Radio has allowed both parties to capitalize on the similar demographics in our audiences and to bring added-value programming to each network,” said Neil Roberts, executive director, Tennis Channel. “We’ve been really pleased with the relationship and are happy to expand it to our coverage of one of the most important events in all of sports.”