June 2023: With the French Open just wrapping up and Wimbledon around the corner, tennis season is in full swing. With many of our favourite tennis stars building up a huge fan base online, have you ever wondered which players are utilising social media the most to build up their off court earnings?
To find out, Betting.com has analysed the Instagram earning power of the world’s most iconic tennis stars, as well as that of the world’s current top male and female players.
Serena Williams predicted to earn almost £3.5 million on Instagram in 2023
From a seedlist of the world’s most iconic players and the current top stars, Serena Williams takes the crown as the top earning tennis star on Instagram with an earning of almost £133,000 per sponsored post. The former world number one is expected to rake in a total earning of £3,457,292 in 2023 based on the number of sponsored posts Williams has published so far this year.
Meanwhile, Rafael Nadal comes in second place with an expected earning of £2,397,432 in 2023 and the power to earn almost £150,000 on average per sponsored post. In third place, Indian tennis icon Sania Mirza is expected to take home an estimated £1,708,641 in Instagram earnings this year.
The top 10 highest earning tennis stars in 2023:
|
Rank |
Player |
Status |
Instagram followers |
Average earnings per post |
Predicted earnings in 2023 |
|
1 |
Serena Williams |
Retired |
16,740,000 |
£132,973 |
£3,457,292 |
|
2 |
Rafael Nadal |
Current |
18,850,000 |
£149,840 |
£2,397,432 |
|
3 |
Sania Mirza |
Retired |
11,940,000 |
£94,925 |
£1,708,641 |
|
4 |
Novak Djokovic |
Current |
13,020,000 |
£105,123 |
£1,471,722 |
|
5 |
Roger Federer |
Retired |
11,660,000 |
£94,140 |
£941,400 |
|
6 |
Maria Sharapova |
Retired |
4,590,000 |
£36,362 |
£290,893 |
|
7 |
Ana Ivanovic |
Retired |
1,570,000 |
£12,552 |
£225,936 |
|
8 |
Venus Williams |
Current |
1,950,000 |
£15,415 |
£215,816 |
|
9 |
Alexander Zverev |
Current |
1,880,000 |
£15,023 |
£180,276 |
|
10 |
Naomi Oska |
Current |
2,730,000 |
£21,835 |
£174,679 |
Novak Djokovic is the highest earning top male tennis star on Instagram in 2023
Analysing the earning power of the current top ranked male tennis stars on social media, it might come as a surprise that Novak Djokovic, the current male number one and recent champion at the French Open, takes the lead. With over 13 million followers and an earning power of just over £100,000 per post, Djokovic is expected to take home £1,475,324 through sponsored posts in 2023.
Carlos Alcaraz comes in second place, also the current male number two player, with an estimated earning on social media of £574,558 in 2023, almost one million less than his rival Djokovic.
The top 10 current male tennis stars earning the most on Instagram:
|
Rank |
Player |
Instagram followers |
Average earnings per post |
Predicted earnings in 2023 |
|
1 |
Novak Djokovic |
13,020,000 |
£105,380 |
£1,475,324 |
|
2 |
Alexander Zverev |
1,880,000 |
£15,099 |
£181,191 |
|
3 |
Casper Ruud |
557,100 |
£4,660 |
£111,829 |
|
4 |
Felix Auger-Aliassime |
546,000 |
£4,404 |
£79,271 |
|
5 |
Frances Tiafoe |
590,200 |
£4,864 |
£58,368 |
|
6 |
Denis Shapovalov |
573,900 |
£4,636 |
£55,631 |
|
7 |
Daniil Medvedev |
1,080,000 |
£9,071 |
£54,428 |
|
8 |
Taylor Fritz |
423,200 |
£3,586 |
£35,861 |
|
9 |
Stefanos Tsitsipas |
1,840,000 |
£14,747 |
£29,495 |
|
10 |
Grigor Dimitrov |
1,050,000 |
£8,486 |
£16,971 |
Petra Kvitova is highest earning top player in 2023, expected to earn over £50,000 in 2023
From a seedlist of the world’s top ranked female players, Czech tennis star Petra Kvitova is revealed to be the highest earning on the platform. Not only is Kvitova the current world number nine, but she’s also utilising her strong Instagram following to supplement her income, expecting to earn over £50,000 in 2023.
Meanwhile, Iga Swiatek, the current female world number one, is the top 30 female player estimated to earn the most per sponsored post, raking in almost £11,000 each time.
The top 10 current female tennis stars earning the most on Instagram:
|
Rank |
Player |
Instagram followers |
Average earnings per post |
Predicted earnings in 2023 |
|
1 |
Petra Kvitova |
673,100 |
£5,386 |
£53,856 |
|
2 |
Maria Sakkari |
496,200 |
£4,122 |
£49,468 |
|
3 |
Belinda Bencic |
435,000 |
£3,481 |
£48,733 |
|
4 |
Donna Vekic |
229,800 |
£1,885 |
£45,244 |
|
5 |
Iga Swiatek |
1,270,000 |
£10,756 |
£43,022 |
|
6 |
Beatriz Haddad Maia |
339,700 |
£2,953 |
£23,623 |
|
7 |
Elena Rybakina |
387,700 |
£3,532 |
£21,190 |
|
8 |
Victoria Azarenka |
722,600 |
£5,843 |
£11,686 |
|
9 |
Caroline Garcia |
259,000 |
£2,159 |
£8,636 |
|
10 |
Daria Kasatkina |
244,500 |
£2,014 |
£8,057 |
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