Menswear Brand Psycho Bunny Taps Tennis Champion Alexei Popyrin
In a first for the brand, Psycho Bunny announces a multi-year partnership with rising
professional tennis star Alexei Popyrin that will feature custom-designed on-court apparel
Montreal, Quebec (January 7, 2025) – Menswear brand Psycho Bunny is proud to announce
a new multi-year global partnership with Alexei Popyrin, one of the world’s rising tennis stars.
The collaboration will make Popyrin the first-ever professional tennis brand ambassador for the
premium lifestyle brand. This collaboration represents an important milestone in Psycho Bunny’s
expansion into the tennis world, amplifying the brand’s commitment to the sport and its global
presence on the court and beyond.
Building on the success of its inaugural year of partnership with Tennis Canada, which featured
high-profile activations at major tournaments such as the 2024 National Bank Open in Toronto
and Omnium Banque National in Montreal, Psycho Bunny continues to champion tennis in a
way that is both authentic and impactful. The brand’s unique ability to blend the highest quality,
performance and style aligns seamlessly with its growing presence in the sport.
A Rising Star on the Court
2024 was a breakout year for Alexei Popyrin. The Australian sensation saw a meteoric rise in
the ATP rankings, highlighted by a stunning victory at the Omnium Banque National in Montreal
and an impressive run to the Round of 16 at the US Open. Recognizing Psycho Bunny’s
increasing global impact and its successful partnership with Tennis Canada, Alexei’s team
immediately became interested in a potential relationship. They recognized a perfect synergy
between his journey on and off the court and the brand’s bold identity.
“It’s impossible to escape Psycho Bunny. Their magnetic logo and energy made it a brand I
always kept my eye on,” said Popyrin. “Wearing their high-quality fabrics on court was an
eye-opener, but meeting the team really sealed the deal for me. Their passion and commitment
to the sport inspired me, and after seeing their tournament takeover in Montreal, I knew I
wanted to partner with them. I’m excited and humbled to be Psycho Bunny’s first-ever tennis
ambassador, and I can’t wait to get started.”
A Perfect Fit: The Bold Standard
Popyrin is the quintessential embodiment of the Psycho Bunny brand — a fierce competitor with
unwavering confidence, energy, and an undeniable edge. His passion and boldness on the court
align perfectly with Psycho Bunny’s ethos, making him the ideal ambassador for a brand that
champions the spirit of standing out, embraces individuality, recognizes confidence and
celebrates bold moves both on and off the court.
“Partnering with Alexei was an easy decision for Psycho Bunny. He is driven and passionate
about tennis in the same way we are passionate about our product,” said Anna Martini, CEO of
Psycho Bunny. “This relationship is a natural complement to our brand’s positioning – The Bold
Standard. He embodies the Psycho Bunny brand and will be a strong partner as we introduce
our brand to new audiences.”
A Bold Future Together
As part of this exciting collaboration, Alexei will be on court wearing a custom-designed
performance collection that embodies his unique style and athletic requirements. This collection,
which blends tailored, high-tech apparel with Popyrin’s personal style and Psycho Bunny’s bold
fashion approach, is a one-of-a-kind design tailored specifically for him, reflecting both his
competitive edge and distinctive flair. Although it is exclusively for Alexei and will not be
available for sale, it will serve as inspiration for Psycho Bunny’s Bold Moves collection. Alexei
will also be featured in upcoming brand and seasonal product campaigns, showcasing Psycho
Bunny’s signature mix of high-performance tennis apparel and off-court lifestyle pieces.
Psycho Bunny is fully committed to supporting Alexei as he strives for success at the highest
levels of tennis. Alexei’s future is bright, and Psycho Bunny is excited to be part of that journey.
