Rolex and Tennis: Perpetual Excellence on Court in 2024

published: Jan, 12, 2024

by: TC Staff

Geneva, 12 January 2024 – For more than 40 years, Rolex has nurtured a special relationship with tennis, a global sport with a history constantly enriched by new challenges, new stories and new champions. Rolex’s association with tennis began when it first partnered The Championships, Wimbledon as Official Timekeeper in 1978 – a time when tennis entered a golden era with unprecedented enthusiasm and famous rivalries. Since then, the Swiss watchmaker has extended its support to the most prestigious tournaments across the men’s and women’s tours – including all four Grand Slam® tournaments – as well as to the legends who have shaped the game, such as Björn Borg, Chris Evert and Roger Federer.

Rolex’s 2024 tennis calendar begins with the Australian Open from Sunday 14–Sunday 28 January. For the first time, the tournament will be played out over 15 days and will see former and aspiring champions arrive at Melbourne Park fresh from the off-season, ready to start their campaigns. From the hard courts of Australia, Rolex accompanies the sport to the ATP Masters 1000 and WTA 1000 events in Indian Wells and Miami and across the European clay-court season, which culminates in its headline event, Roland-Garros, from Monday 26 May–Sunday 9 June. Rolex Testimonee Iga ?wi?tek will return to Paris as the defending women’s singles champion, striving to lift the Suzanne-Lenglen trophy for a remarkable third successive year and her fourth time overall.

In keeping with tradition, just three weeks later on Monday 1 July, Rolex Testimonee and the reigning men’s singles champion Carlos Alcaraz will start play on Wimbledon’s Centre Court. Since its creation in 1877, Wimbledon has stood as a beacon of tennis excellence and remains faithful to the original surface of the game, grass. From here, the sport returns to the North American hard courts and the electric atmosphere of the US Open from Monday 26 August–Sunday 8 September. Home favourite and Rolex Testimonee Coco Gauff displayed extraordinary composure to secure her maiden Grand Slam® title at Flushing Meadows in 2023 in front of 23,700 spectators. This year, the American sensation will join the leading men’s and women’s players in striving for success at the pinnacle of tennis. From ATP Masters 1000 and WTA 1000 events, to the Laver Cup and the Davis Cup Finals, as well as the season-ending Nitto ATP Finals and WTA Finals, Rolex supports these captivating showcases of human endeavour, skill and technical precision on court.


Australian Open, 14–28 January
BNP Paribas Open, 4–17 March
Miami Open, 17–31 March
Rolex Monte-Carlo Masters, 6–14 April
Mutua Madrid Open, 22 April–5 May
Internazionali BNL d’Italia, 6–19 May
Roland-Garros, 26 May–9 June
The Championships, Wimbledon, 1–14 July
The National Bank Open Canada, 4–12 August
Western & Southern Open, 11–19 August
US Open, 26 August–8 September
Laver Cup, 20–22 September
Rolex Shanghai Masters, 2–13 October
Rolex Paris Masters, 28 October–3 November
WTA Finals, 3–10 November
Nitto ATP Finals, 10–17 November
Davis Cup Finals, 19–24 November

Rolex’s long-standing relationship with tennis dates back more than 40 years, to 1978, when it became the Official Timekeeper of The Championships, Wimbledon. Its support for the game extends to all four Grand Slam® tournaments – the Australian Open, Roland-Garros, Wimbledon and the US Open – and other high-status events, notably the ATP Masters 1000 as well as the season-ending Nitto ATP Finals and WTA Finals. The brand is also a key partner at leading team competitions, the Laver Cup and Davis Cup Finals. The Rolex family of Testimonees includes legends of the sport such as Rod Laver, Björn Borg, Chris Evert and Roger Federer, along with today’s champions, including Iga ?wi?tek and Carlos Alcaraz, and the next generation of stars, among them Coco Gauff and Jannik Sinner. Rolex’s contribution to excellence in tennis is based on a rich heritage of continuously championing supreme performance and innovation while respecting the sport’s finest traditions.

TC Staff

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