ATP AND PEUGEOT ANNOUNCE GLOBAL PARTNERSHIP
PARIS – The ATP and PEUGEOT announced today a new global partnership, beginning in 2016. The partnership will see PEUGEOT become the Official Car of the ATP World Tour, with a fleet of 500 vehicles worldwide.
PEUGEOT will become a Platinum partner of the ATP World Tour as well as the Official Car at more than 20 ATP World Tour tournaments. More than 500 vehicles – 508, 3008, 5008, and the Expert Tepee – will provide first class transportation services for players, officials, VIPs, as well as the general public across the events.
PEUGEOT has had an involvement in tennis for more than three decades, and counts ATP World No.1 Novak Djokovic, as well as the likes of David Ferrer, Juan Martin del Potro, David Goffin, Jeremy Chardy, Benoit Paire, Tommy Robredo and Gilles Simon among its ambassadors. This latest partnership strengthens PEUGEOT’s long association with tennis by officially linking its presence in 160 countries with the ATP World Tour’s global footprint.
“Peugeot has a rich history in our sport and this long-term partnership with the ATP World Tour will cement their position as the preeminent car brand in tennis,” said Chris Kermode, ATP Executive Chairman & President. “As we witness record audiences worldwide, we’re delighted to attract such a reputable international brand as Peugeot and welcome them to our growing portfolio of partners.”
“PEUGEOT shares tennis’ values of performance, innovation and elegance,” said Maxime Picat, Peugeot CEO. “These are the same values that we aim to share with our clients. PEUGEOT has been associated with Roland Garros for more than 30 years. This new partnership with the ATP World Tour is a natural extension of our belief in tennis as an impactful platform to showcase PEUGEOT worldwide, all year long.”
Off-court, PEUGEOT will enjoy a presence on ATPWorldTour.com, the No.1 tennis digital portal which recorded 325 million visits in 2014, and will also become presenting partner of ATP World Tour Uncovered, the Tour’s weekly magazine TV show aired across 170 countries, offering fans unique behind-the-scenes access of the ATP World Tour.