ATP and PEUGEOT announce global partnership

published: Nov, 02, 2015

by: Nima Naderi


PARIS – The ATP and PEUGEOT announced today a new global partnership, beginning in 2016. The partnership will see PEUGEOT become the Official Car of the ATP World Tour, with a fleet of 500 vehicles worldwide.

PEUGEOT will become a Platinum partner of the ATP World Tour as well as the Official Car at more than 20 ATP World Tour tournaments. More than 500 vehicles – 508, 3008, 5008, and the Expert Tepee – will provide first class transportation services for players, officials, VIPs, as well as the general public across the events.

ATP, Peugeot Global Partnership Announcement

PEUGEOT has had an involvement in tennis for more than three decades, and counts ATP World No.1 Novak Djokovic, as well as the likes of David Ferrer, Juan Martin del Potro, David Goffin, Jeremy Chardy, Benoit Paire, Tommy Robredo and Gilles Simon among its ambassadors. This latest partnership strengthens PEUGEOT’s long association with tennis by officially linking its presence in 160 countries with the ATP World Tour’s global footprint.

“Peugeot has a rich history in our sport and this long-term partnership with the ATP World Tour will cement their position as the preeminent car brand in tennis,” said Chris Kermode, ATP Executive Chairman & President. “As we witness record audiences worldwide, we’re delighted to attract such a reputable international brand as Peugeot and welcome them to our growing portfolio of partners.”

“PEUGEOT shares tennis’ values of performance, innovation and elegance,” said Maxime Picat, Peugeot CEO. “These are the same values that we aim to share with our clients. PEUGEOT has been associated with Roland Garros for more than 30 years. This new partnership with the ATP World Tour is a natural extension of our belief in tennis as an impactful platform to showcase PEUGEOT worldwide, all year long.”

Off-court, PEUGEOT will enjoy a presence on, the No.1 tennis digital portal which recorded 325 million visits in 2014, and will also become presenting partner of ATP World Tour Uncovered, the Tour’s weekly magazine TV show aired across 170 countries, offering fans unique behind-the-scenes access of the ATP World Tour.

Nima Naderi

Founder and Creative Director of He has over 25 years of coaching experience and is an award winning coach with the PTR. Nima has written articles for the,, TennisViewMagazine and Tennis Pro Magazine. He is also the co-host of the TennisConnected PodCast, the Operations Director for Premium Court and the Tournament Director for the Caribbean Cup Tennis Series.

instagram linkedin

Leave a Reply

Your email address will not be published. Required fields are marked *