New Balance and Coco Gauff Unveil the Coco Delray
New Balance and tennis sensation, Coco Gauff, are launching the Coco Delray, a tennis shoe designed for the everyday player and built for all levels of competition. With the launch of the new model, the brand aims to expand its tennis offering, emphasizing community and access to play.
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The Coco Delray launches with a new campaign celebrating tennis as more than just a sport – showcasing connection, community and the love of the game.
“I’m incredibly proud to launch the new Coco Delray because it’s more than just a tennis shoe – it
represents an opportunity to broaden access to those interested in playing the game and will have a
positive cultural impact for generations to come,” says Coco Gauff. “Delray Beach helped spark my
tennis journey, so it’s special to me to tell the story of this community that influenced exactly why I love
this sport.”
The campaign, featuring Coco and her grandmother Yvonne Lee Odom, tells the story of Coco’s roots growing up in Delray Beach, playing on the public courts at Pompey Park and the community support of family and friends who uplifted her. Coco’s training at Pompey Park taught her more than just skill; she learned that communities build athletes, and sport can move culture.
To celebrate the launch, Coco and New Balance will be hosting an event at Pompey Park in Delray Beach. Following a screening of the Coco Delray campaign video, Coco, Yvonne and Joe Robinson, also known as Joe Freshgoods, who played a significant role in bringing the Coco Delray creative to life, will discuss access to sport, wider community opportunities and generational impact.
The Coco Delray will be available globally on newbalance.com and at select retailers starting on March 13, 2025, with a suggested retail price of $110. For more information, visit newbalance.com/tennis.
