UNIQLO Launches New Game Wear Models Worn by Global Brand Ambassadors Roger Federer and Kei Nishikori

published: Aug, 22, 2018

by: Nima Naderi

Designs by UNIQLO Paris R&D Center Led by Artistic Director Christophe Lemaire

 August 22, 2018, New York, New York—UNIQLO will offer replica game wear and other items worn at the 2018 US Open Tennis Championships by its Global Brand Ambassadors Roger Federer and Kei Nishikori. The models worn by Roger Federer, who assumed the role of Global Brand Ambassador in July 2018, will be available to reserve through UNIQLO.com from August 23rd beginning at 10am, with delivery scheduled for mid-October. The Nishikori game wear will be available from August 23rd at select UNIQLO stores and at UNIQLO.com.

Comment from Roger Federer – “I’m very excited to be able to play in the US Open this year in UNIQLO game wear. I’m extremely pleased with the way the design team at UNIQLO has created this kit, with careful attention to design, silhouette, color and materials. I will be working hard on the court in each and every game, hoping to go all the way this year with UNIQLO.”

Roger Federer model designed around a single color tone of deep red – The new Roger Federer game wear adopts a deep red as its primary color, reminiscent of UNIQLO’s corporate identity, and created in an exchange of ideas between Mr. Federer and the design team at the UNIQLO Paris R&D Center, led by Christophe Lemaire. The full outfit is a single tone coordinate, designed to emphasize Mr. Federer’s own refined style. The shirt cuffs and are accented with white piping. The collar is the stand collar style preferred by Mr. Federer. Slits on either side of the hem allow for unrestricted movement during play.

Comment from Kei Nishikori – “This game wear isn’t at all sticky, even when I am sweating a lot during play. The material dries very quickly, so I can play comfortably, even in a Grand Slam match up to five sets. I really like the violet color and design for this tournament. I had my best result yet at Wimbledon this season, so I hope to bring positive momentum with me to go even further at this year’s US Open, exceeding my previous best of a second-place finish.”

Kei Nishikori model styled in this season’s theme of border stripes – The main colors for the new game wear are violet and white, selected to match the hard courts of the US Open. The shirt is a two-tone design divided at the chest, with the full outfit of cap, polo shirt, short pants, and socks displaying the border stripes that have become Nishikori’s theme for this season. Careful attention has also been paid to functionality, with the back and collar finished in mesh for good breathability, allowing for high-performance play.


Photo courtesy of Uniqlo