ATP and ENEL Extend Partnership Through 2016

published: Mar, 20, 2014

by: Nima Naderi

LONDON The ATP has announced a three-year renewal of its partnership with ENEL, Italy’s largest power company and a leading international electricity provider serving 61 million customers across 40 countries. ENEL has been a Gold Partner of the ATP World Tour since 2007 and will continue to benefit from on-site brand activation at selected ATP World Tour tournaments through 2016.

In 2013, ENEL-sponsored ATP tournaments were watched by over 167 million TV viewers and attended by 562,000 fans. The new partnership will be centred around some of the most prestigious events on the ATP World Tour, including two ATP World Tour Masters 1000 events – the Sony Open Tennis in Miami, and the Internazionali BNL d’Italia in Rome – and the season-ending Barclays ATP World Tour Finals at The O2 in London.

The partnership will continue to promote the ENEL brand and services, not only in those key markets, but around the world through the ATP’s global TV coverage, which has increased 75% since 2008.

“We thank ENEL for their loyalty and look forward to celebrating our 10 years of collaboration. Renewing a partnership for a third time, as we are with ENEL today, is extremely rewarding,” said Laurent Delanney, ATP Commercial Director. “It means a lot, especially in such a competitive and fast changing environment. This renewal shows that we are successfully adapting and tailoring our sponsorship packages to our partners’ objectives.

“I am also proud that ENEL’s decision to continue our collaboration is based on facts and figures,” added Delanney. “To give an example, in 2013, ENEL’s exposure generated by the TV broadcast of their sponsored ATP tournaments increased by 26% in comparison with the previous year. Our sponsorship programmes deliver tangible results for our partners.”

Nima Naderi

Founder and Creative Director of He has over 25 years of coaching experience and is an award winning coach with the PTR. Nima has written articles for the,, TennisViewMagazine and Tennis Pro Magazine. He is also the co-host of the TennisConnected PodCast, the Operations Director for Premium Court and the Tournament Director for the Caribbean Cup Tennis Series.

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One thought on “Podcast: 2014 Sony Open Tennis Preview

  1. Definitely think Pospisil has the potential to move up on the rankings, but his confidence is limiting his potential. We predict Raonic should push to the quarters to meet Nadal.

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