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Home News Equipment

UNIQLO Launches New Game Wear US Open Collections for Roger Federer and Kei Nishikori

Nima Naderi by Nima Naderi
August 12, 2019
in Equipment, Features, Trending
0
UNIQLO Launches New Game Wear US Open Collections for Roger Federer and Kei Nishikori

 

Photo courtesy of Uniqlo

New York, New York – UNIQLO, the Japanese global apparel retailer, today announces it will offer replica game wear and other items worn at the 2019 US Open Tennis Championships by its Global Brand Ambassadors Roger Federer and Kei Nishikori.

Available from Tuesday, August 20, items will be available at select UNIQLO stores and through UNIQLO.com. The new game wear was designed by a team of international designers at the UNIQLO Paris R&D Center, led by Artistic Director Christophe Lemaire. In the game wear design process, the team considers the iconic courts and venues where each tournament is held, then consults with players on their needs and preferences to create unique designs that match the individuality and playing style of each athlete.

Comment from Roger Federer–”For this year’s US Open I wanted an all-black styling, and the design team delivered an excellent, refined look.What I love about this design is how it captures my Life Wear vision of an on-court style that can also go beyond a sporting context. The more we work together, the more we improve, and I’m thankful to the design team at UNIQLO for delivering something special each tournament.I am excited every time we create something new together.

“Roger Federer model–The Roger Federer model is inspired by black-tie elegance; single-tone coordinated wear that reflects Roger’s elegant playing style. The top has the short stand collar Roger loves, with a highly breathable mesh fabric that ensures he is comfortable in the heat of mid-summer New York. Roger Federer will be making an appearance at the UNIQLO Global Flagship store located at 666 Fifth Avenue. During the appearance Federer will have a conversation discussing his partnership with UNIQLO. The store will open early at 9 a.m. and the first 150 customers to make a $75 or more purchase including one piece from the game wear collection will secure a seat for the intimate conversation that evening. The personal appearance will take place on Tuesday, August 20th from 5:30-6:00pm. The conversation will also be live streamed on Uniqlo.com for fans who are not able to join at the store.

Photo courtesy of Uniqlo

Comment from Kei Nishikori– “I really like the multi-colored design, from the shirt down to the 2 shorts and socks. The freedom of movement and comfort are exceptional, allowing me to be at complete ease while I play. UNIQLO LifeWear is created with exceptional attention to detail, and always feels great,on and off the court. I hope to draw on my experience at the US Open to give my absolute best.”Kei Nishikori model–The vivid colors of the Kei Nishikori model are designed to match the blue hard courts, and are reminiscent of a New York mid-summer festival. White and black complements pink and blue, expressed in the full-body color blocks that have been a consistent design motif this season. Functional elements include mesh at the back to dissipate heat on court, with extra care given to details that maintaining comfort during play.Highly Functional Dry EX Material Trusted by Top Athletes Jointly developed by UNIQLO and Toray Industries, Dry EX features a special arched structure that dries faster than ordinary dry function material, preventing the steamy and sticky feeling due to perspiration to maintain comfort throughout play. The raised structure is well suited to the strenuous movements of tennis.

Highly-breathable mesh issued in areas that accumulate sweat, helping to avoid overheating and allowing athletes to be at their very best during competition.

Store Availability

The full collection will be available starting August 20thon UNIQLO.com and the following stores: 5thAve. (NY), 34thSt. (NY), Soho (NY, Michigan Ave. (IL), Beverly Center (CA), and Union Square (CA) The Bellevue store (WA) will sell the Roger Federer polo, shorts, t-shirt and cap. The Hudson Yards store (NY) will sell the Roger Federer polo and shorts.

Special Tennis Website: https://www.uniqlo.com/goroger/us/en/#page-newyorkSpecial New GOROGER Merchandise Available for USFans#GOROGER is an engagement platform created by UNIQLO especially for Roger Federer fans. Come join us in support of our great sporting icon. GO Roger! These t-shirts and caps will be available in UNIQLO stores beginning August 20th.

For more information, visit:www.uniqlo.com/goroger/us/enProductColorsSizesPriceRF

About Christophe Lemaire and the UNIQLO Paris R&D CenterThe UNIQLO Paris R&D Center is one of five research and development centers, along with Tokyo, Shanghai, New York, and Los Angeles. UNIQLO R&D Centers are regional hubs that pursue product development and design, study local fashion trends and lifestyles, and examine data on new materials. Christophe Lemaire serves as Artistic Director for the Paris R&D Center, bringing a wealth of experience as director for world-renowned brands and houses such as Lacoste and Hermes. Under his direction, the UniqloU line developed at the center was launched in September 2016. The many sharply designed items in this collection have won strong support from customers in Japan and all around the world.

Tags: UNIQLOUniqlo Federer 2019Uniqlo Nishikori 2019Uniqlo US Open 2019
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