UNIQLO Launches New Game Wear Models Worn by Global Brand Ambassadors Roger Federer and Kei Nishikori

Designs by UNIQLO Paris R&D Center Led by Artistic Director Christophe Lemaire

 August 22, 2018, New York, New York—UNIQLO will offer replica game wear and other items worn at the 2018 US Open Tennis Championships by its Global Brand Ambassadors Roger Federer and Kei Nishikori. The models worn by Roger Federer, who assumed the role of Global Brand Ambassador in July 2018, will be available to reserve through UNIQLO.com from August 23rd beginning at 10am, with delivery scheduled for mid-October. The Nishikori game wear will be available from August 23rd at select UNIQLO stores and at UNIQLO.com.

Comment from Roger Federer – “I’m very excited to be able to play in the US Open this year in UNIQLO game wear. I’m extremely pleased with the way the design team at UNIQLO has created this kit, with careful attention to design, silhouette, color and materials. I will be working hard on the court in each and every game, hoping to go all the way this year with UNIQLO.”

Roger Federer model designed around a single color tone of deep red – The new Roger Federer game wear adopts a deep red as its primary color, reminiscent of UNIQLO’s corporate identity, and created in an exchange of ideas between Mr. Federer and the design team at the UNIQLO Paris R&D Center, led by Christophe Lemaire. The full outfit is a single tone coordinate, designed to emphasize Mr. Federer’s own refined style. The shirt cuffs and are accented with white piping. The collar is the stand collar style preferred by Mr. Federer. Slits on either side of the hem allow for unrestricted movement during play.

Comment from Kei Nishikori – “This game wear isn’t at all sticky, even when I am sweating a lot during play. The material dries very quickly, so I can play comfortably, even in a Grand Slam match up to five sets. I really like the violet color and design for this tournament. I had my best result yet at Wimbledon this season, so I hope to bring positive momentum with me to go even further at this year’s US Open, exceeding my previous best of a second-place finish.”

Kei Nishikori model styled in this season’s theme of border stripes – The main colors for the new game wear are violet and white, selected to match the hard courts of the US Open. The shirt is a two-tone design divided at the chest, with the full outfit of cap, polo shirt, short pants, and socks displaying the border stripes that have become Nishikori’s theme for this season. Careful attention has also been paid to functionality, with the back and collar finished in mesh for good breathability, allowing for high-performance play.

 Special Tennis Website

https://www.uniqlo.com/us/en/page/roger-federer-a-perfect-match.html

Roger Federer Model Gamewear

Note: XXS, 2XL will be available only at uniqlo.com

Reserve Roger Federer Model Gamewear

Order Acceptance: UNIQLO Online Store (uniqlo.com)
Starting from August 23rd at 10am *Concludes when reserve limit reached

Delivery: Scheduled for mid October 2018

Roger Federer Limited Edition Autograph T-shirt

Beginning on August 22nd, a limited edition Roger Federer x UNIQLO T-shirt will be available exclusively at the UNIQLO 5th Ave. store in New York, while supplies last. $19.90

Kei Nishikori Model Gamewear

Note: XXS, 2XL will be available only at uniqlo.com

Highly Functional Dry EX Material Trusted by Top Athletes

Jointly developed by UNIQLO and Toray Industries, Dry EX features a special arched structure that dries faster than ordinary dry function material, preventing the steamy and sticky feeling due to perspiration and keeping a comfortable feel during play. The raised structure is well suited to the strenuous movements of tennis. Highly breathable mesh has been used in areas that accumulate sweat, helping to avoid overheating and allowing the athletes to be at their very best during competition.

About Christophe Lemaire and the UNIQLO Paris R&D Center

The UNIQLO Paris R&D Center is one of five research and development centers, along with Tokyo, Shanghai, New York, and Los Angeles. R&D Centers are regional hubs that pursue product development and design, while at the same time study local fashion trends and lifestyles, and examine data on new materials.

Christophe Lemaire serves as the Artistic Director for the Paris R&D Center, bringing a wealth of experience as director for world-renowned brands and houses such as Lacoste and Hermes. Under his direction, the Uniqlo U line developed at the center was launched in September 2016. The many sharply designed items in this collection have won strong support from customers in Japan and all around the world.

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The UNIQLO Global Brand Ambassador Program

UNIQLO partners with world-leading people to promote its brand and LifeWear globally. Reflecting core UNIQLO values, Global Brand Ambassadors embrace challenge in pursuit of the highest possible achievement. They are universally admired for their integrity and character, and for the optimism, respect and humility they demonstrate to all.

UNIQLO combines the expert professional insight of its Global Brand Ambassadors with its most advanced proprietary technologies, creating apparel that supports human performance at the highest level, while also bringing greater comfort and functionality to the everyday lives of its customers. In addition, UNIQLO works with its brand ambassadors to promote community engagement and development initiatives around the world.

The UNIQLO Global Brand Ambassadors today are Roger Federer, Kei Nishikori (Tennis), Shingo Kunieda and Gordon Reid MBE (Wheelchair Tennis) and Adam Scott (Golf).

About UNIQLO LifeWear

Apparel that comes from the Japanese values of simplicity, quality and longevity. Designed to be of the time and for the time, LifeWear is made with such modern elegance that it becomes the building blocks of each individual’s style. A perfect shirt that is always being made more perfect. The simplest design hiding the most thoughtful and modern details. The best in fit and fabric made to be affordable and accessible to all. LifeWear is clothing that is constantly being innovated, bringing more warmth, more lightness, better design, and better comfort to people’s lives.

About UNIQLO and Fast Retailing

UNIQLO is a brand of Fast Retailing Co., Ltd., a leading global Japanese retail holding company that designs, manufactures and sells clothing under seven main brands: Comptoir des Cotonniers, GU, Helmut Lang, J Brand, Princesse tam.tam, Theory, and UNIQLO. With global sales of approximately 1.8619 trillion yen for the 2017 fiscal year ending August 31, 2017 (US $16.87 billion, calculated in yen using the end of August 2017 rate of $1 = 110.4 yen), Fast Retailing is one of the world’s largest apparel retail companies, and UNIQLO is Japan’s leading specialty retailer.

UNIQLO continues to open large-scale stores in some of the world’s most important cities and locations, as part of its ongoing efforts to solidify its status as a truly global brand. Today the company has more than 2,000 stores in 19 markets worldwide including Japan, Australia, Belgium, Canada, China, France, Germany, Hong Kong, Indonesia, Malaysia, Philippines, Russia, Singapore, South Korea, Spain, Taiwan, Thailand, U.K. and the U.S. In addition, Grameen UNIQLO, a social business established in Bangladesh in September 2010, currently operates several Grameen UNIQLO stores in Dhaka. UNIQLO manages an integrated business model under which it designs, manufactures, markets and sells high-quality, casual apparel. The company believes that truly great clothes should be supremely comfortable, feature universal designs, are of high quality and offer a superb fit to everyone who wears them.

With a corporate statement committed to changing clothes, changing conventional wisdom and change the world, Fast Retailing is dedicated to creating great clothing with new and unique value to enrich the lives of people everywhere. For more information about UNIQLO and Fast Retailing, please visit www.uniqlo.com and www.fastretailing.com.