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Welcome to Tennis Elbow, the column that looks back on the week that was in the world of tennis. This week, Charles Blouin-Gascon previews the 2021 season. Welcome back to this space for yet another tennis season, this one likely...

Welcome to Tennis Elbow, the column that looks back on the week that was in the world of tennis. This week, Charles Blouin-Gascon hands out fake awards. What a crazy, whirlwind decade this 2020 year has been. Little did we know...

Regardless of how they would have scripted it, they definitely wouldn’t have drawn it up like this. Back in February, we at TennisConnected gave you an early look at one of the newest and most promising apps available to the...

ST PETERSBURG, FL, USA - The WTA has announced the schedule for the first seven weeks of the 2021 Tour calendar. The WTA has worked diligently with tournaments and players to provide as many job opportunities as possible while...

ATP ANNOUNCES UPDATED START TO 2021 CALENDAR LONDON: The ATP has today announced an update to the 2021 ATP Tour calendar, outlining a revised schedule for the first seven weeks of the season as tennis continues to navigate its return during...

Fernandez and Pospisil also named Most Improved Players, Shapovalov and Dabrowski are the Doubles Players of the Year Montreal, December 16, 2020 — Tennis Canada announced on Wednesday that Milos Raonic and Leylah Annie Fernandez are the winners of the 2020...

Welcome to Tennis Elbow, the column that looks back on the week that was in the world of tennis. This week, Charles Blouin-Gascon tries to predict the 2021 year-end WTA rankings. Here we were, a year ago, writing in this...

WTA UNVEILS COMPREHENSIVE REBRAND INCLUDING NEW LOGO, MARKETING CAMPAIGN AND ALIGNMENT OF TOURNAMENT TIERS ‘WTA For The Game’ campaign reflects the shared principles and aspirations of WTA athletes and the tournaments where they compete Corporate identity rollout coincides with...

ATP LAUNCHES MAJOR GLOBAL CAMPAIGN ‘THIS IS TENNIS’ LONDON: The ATP today launches its new global marketing campaign, This Is Tennis, marking a significant brand-shift for the Tour.  The campaign promotes both players and tournaments with more dynamism, and a tone of...

Tour Offers Aspiring Pros Opportunities with Innovative Format 40 Events Totalling Over $1M in Prize Money Planned in the United States for 2021 December 7, 2020 (Palo Alto, CA) - Universal Tennis (“UT”) (MyUTR.com) today announced the launch of the UTR...