ST. PETERSBURG, FL, USA – The WTA announced today that Dubai Duty Free, the world’s leading airport retailer, has extended its longstanding global sponsorship of women’s tennis.
Under the agreement, Dubai Duty Free continues as one of the WTA’s premier sponsors, with the partnership’s core elements designed to align Dubai Duty Free’s standing as the single largest airport duty free retailer in the world with the WTA’s premium assets.
The Dubai Duty Free Player Ambassador Program will be supported by WTA players Caroline Wozniacki of Denmark and Zhang Shuai of China. Wozniacki continues her role as a valued ambassador for the sixth year and Zhang Shuai is newly introduced into the program, representing Dubai Duty Free’s focus on China and leveraging WTA’s extensive exposure and reach in the region.
Additionally, the agreement continues Dubai Duty Free’s sponsorship of the WTA Year-End World No.1 singles and doubles awards, most recently presented to Angelique Kerber and Sania Mirza at the 2016 BNP Paribas WTA Finals Singapore presented by SC Global.
A WTA sponsor since 2004, Dubai Duty Free’s partnership with the WTA has over the years been marked by leadership and innovation. Dubai Duty Free has been a longstanding supporter of the WTA, having been the first event in the Middle East to award equal prize money and a strong supporter of the growth of women’s tennis throughout the region. Dubai Duty Free is the owner, organizer and title sponsor of the Dubai Duty Free Tennis Championships, an equal prize money Premier tournament on the WTA calendar and a cornerstone event for women’s and men’s tennis in the Middle East. The ATP week is celebrating its 25th anniversary this year and will once again attract the top players in the world.
Past winners of the tournament include several former WTA World No.1s including four-time champion Justine Henin, three-time champion Venus Williams, Caroline Wozniacki, Martina Hingis, Lindsay Davenport and Amélie Mauresmo.
“The WTA is extremely pleased to continue our partnership with Dubai Duty Free,” stated WTA CEO and Chairman Steve Simon. “Dubai Duty Free has provided its unwavering support for women’s tennis and we look forward to this next chapter together in growing the sport even more.”
Colm McLoughlin, Executive Vice Chairman & CEO, Dubai Duty Free remarked, “We are delighted to continue our longstanding association with the WTA and have introduced some new marketing initiatives that will create further global awareness of our brand. In the meantime, we are looking forward to a great fortnight of tennis, commencing on the 19th February with the WTA Premier 5 week and welcome all of our players to Dubai.”