LONDON — The ATP announced today a strategic partnership with Vixlet, a next generation social network built around passions, connecting tennis fans’ enthusiasm for the ATP World Tour, its players and tournaments like never before.
Vixlet, a Los Angeles, California based company, also becomes a Gold Partner of the ATP World Tour, alongside Rolex, Moët Chandon and Enel, as well as a Gold Partner of the Barclays ATP World Tour Finals. Vixlet will debut with an on-court presence at the 2014 edition of Barclays ATP World Tour Finals alongside an interactive fan experience at the season finale’s venue, The O2 in London.
“In an ever changing digital and social space, we are very excited by the magnitude of the Vixlet technology offerings for ATP that will allow fans to experience and consume tennis in ways unprecedented,” said Chris Kermode, ATP Executive Chairman and President.
“The partnership with ATP reflects our mutual deep commitments to constant innovation, thought leadership and delivering the best-in-class technology for tennis fans around the globe,” said Vixlet’s Executive Chairman Krishna Gopala. CEO, Lisa Gopala, adds, “Our collaboration with ATP marks the new beginning of a powerful triangulation of sports, entertainment, and technology. We are excited to bridge the global passion for the ATP with Vixlet.”
The ATP and Vixlet technology initiatives will roll out to fans mobile first in the second quarter of 2015 and will be available on all major platforms, including ATPWorldTour.com. Fans can pre-register to be the first to receive updates and more on ATPSocial.com.