Lacotse Signs 10 New Players in 2010

French clothing giant Lacoste recently released its roaster of new Lacoste sponsored athletes for 2010.

The formidable lists includes:

Dudi Sela, Julien Benneteau, Thierry Ascione, Gaston Gaudio, Federico del Bonis, Jesse Huta Galung, Milos Raonic, David Souto, and Julien Obry.

Known for its widely popular crocodile symbol, Lacoste also holds sponsoring rights to Andy Roddick, Richard Gasquet and Stanislas Wawrinka.

CEO of Lacoste Christophe Chenut had this to say about the companies’ new players.

“As a worldwide known brand, we have naturally chosen players that will enhance our visibility around the globe. All of our players have a responsibility to perpetuate the values of our brand internationally and we are confident that these new players, young and experienced will do their best to continue the brand’s legacy.  LACOSTE welcomes them into the “Crocodile” family and we wish them the best of luck during the following years.”

Original story at : gvtnews.com.

Nenad Zimonjic Changes to Lacoste Clothing

Following in the footsteps of his doubles partner Daniel Nestor, Serbian Nenad Zimonjic has changed clothing sponsors from Nike to Lacoste in 2010.

Zimonjic, who is currently ranked No. 3 in the world in doubles, recently teamed with Nestor to capture the Medibank International in Sydney over Ross Hutchins and Jordan Kerr of Australia 6-3, 7-6(5) in 90 minutes.

Improving to 17-7 in Tour levels finals with Nestor, Zimonjic won his 33rd career title on Sunday.

The Serbian/Canadian duo will next head to Melbourne to challenge for the Australian Open crown.

Roddick’s New Lacoste Outfit?

Andy Roddick took to his Twitter page earlier this week and it seems like the good people at Lacoste messed up his outfit.

The American’s bag did not arrive with his flight, and the local Lacoste store didn’t seem to know is size of clothing.

Roddick wrote the following on his Twitter page:

“So a Lacoste store sent some clothes over for me to practice in until my bags get here. What do you think???small?”

Now, it could be that Andy mixed up his bag with his wife’s or that he is trying to go for the Rafa muscle top look.

Nevertheless, Roddick will find it tough to make his recent look fly.

Roddick Staying With Lacoste Until 2013

We reported here in August that Roddick was said to be switching from Lacoste clothing to Babolat apparel in 2010. But it seems that when the clock struck 12, Lacoste came up with a better offer than its rival French brand.

Babolat, whose clothing line is quite popular in Europe and South America, was looking to penetrate into the North American market with the strength of Roddick’s persona.

The new deal announced today has Andy signed with the French brand until the end of the 2013 season, though financial details have not been disclosed as of yet.

Lacoste CEO Christophe Chenut said Roddick brings “his human dimension” to the company.

“Andy will continue to be a major ambassador for the crocodile, thanks to his natural elegance, thanks to his fair play and smile,” Chenut said.

source: here

Roddick To Wear Babolat Clothing In 2010

Toronto—It has been rumored that American tennis ace Andy Roddick will change clothing sponsors at the beginning of the 2010 season. Roddick’s current sponsorship with Lacoste is set to run out by years end. Team Roddick has yet to confirm the American will wear full Babolat clothing and shoes for the remainder of his career, however the two parties are in talks and are coming to an agreement.

The move for Roddick comes as a logical choice. He has grown up using Babolat products and is currently the face of the brand in North America.

The move on Babolat’s end makes sense as well. The French tennis manufacture currently does not have any clothing market share in North America, and will look to ignite their appearl sales going forward.

Babolat’s marketing strategy going forward will be to sign top ranked junior players from an early age, before stardom, in order to ensure their commitment to the company.

Roddick’s current Babolat contract has the American using the companies rackets, strings and shoes. If the deal goes through, he will receive his own custom made line, and it will be available come spring time in North America.

Stay tuned for further updates.

Hayden Christiansen Lacoste Ad

Our boy and tennis nut Hayden Christiansen is now being featuring in a new Lacoste tennis ad. The shoot was taken at the “Tennis Club de Paris which is a beautiful club near Roland Garros. As you can see in the pictures, Hayden was joined by Mats Vilander who is also with Lacoste. The ad is to promote Lacoste’s new fragrance as seen below. Hayden is best known for his role in Star Wars.