Moët & Chandon Unveiled As Official Champagne Of The ATP World Tour
October 31, 2011 · Print This Article
The ATP and Moët & Chandon, the world’s leading champagne house, have announced a 3-year agreement that brings Moët & Chandon on board as the Official Champagne of the ATP World Tour.
As part of the agreement, Moët & Chandon will become a global sponsor of the ATP World Tour, a Gold Sponsor of the Barclays ATP World Tour Finals at The O2 in London, and the official presenting sponsor of the annual ATP World Tour Awards. In addition, Moët & Chandon will sponsor a new exclusive red carpet charity gala to kick off the ATP’s crown jewel event in London, hosted by Great Ormond Street Hospital Children’s Charity on 17th November at Battersea Power Station.
Focused on celebrating memorable moments on the ATP World Tour throughout the season, the sponsorship will be activated through a range of promotional initiatives onsite at tournaments, across ATP digital channels, and the ATP’s weekly TV magazine show, ATP World Tour Uncovered.
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Adam Helfant, ATP Executive Chairman and President, said: “We happily welcome Moët & Chandon as the new official champagne of the ATP World Tour and Barclays ATP World Tour Finals. Moët & Chandon is a global luxury brand that fits perfectly with the game of tennis. We look forward to celebrating many great moments together and raising money for an important cause this November.”
In addition to Moët & Chandon being the official champagne of the US Open and Moët Hennessy’s presence at Roland Garros, the partnership with the ATP World Tour and the Barclays ATP World Tour Finals is further demonstration of the luxury brand’s commitment to the world of tennis.
“Showcasing success is one of Moët & Chandon’s original values, and one which clearly resonates at ATP World Tour events. Tennis, in addition to brilliant matches and victories on court, is a perfect complement to our partnership with cinema, offering red carpet moments of its own, and providing new opportunities to share the magic of Moët & Chandon with the world,” noted Daniel Lalonde President and CEO of Moët & Chandon.