Roddick to Endorse Aqiss

April 9, 2010 · Print This Article

Recent Sony Ericsson Open champion Andy Roddick told CNBC this week that he will begin a multi-year partnership for a new sports beverage company named Aqiss.

The drink is said to absorb into an athlete’s system faster than Gatorade or Powerade.

Roddick was picked as a spokesperson for the company based on the amount that he sweats.

Roddick will also receive shares of the companies’ earnings said his agent, Ken Meyerson.

Aqiss will cost $3 for a two-ounce bottle.

Original story below with quotes below.

Source: here.

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2 Responses to “Roddick to Endorse Aqiss”

  1. Sofie on April 10th, 2010 4:18 pm

    Is this in the states? Never even heard of this one.. it does look yummy though…

  2. Sarah Armstrong on April 19th, 2010 4:33 pm

    The product Andy Roddick has opted to endorse is made by some very questionable people! I don’t know if there could be any negative fallout for him, but a bit of investigation might save him some embarrassment!

    The pricipals of Phlo Corporation, who own the Aqiss trademark and are two of only about 4 employees, are James B. Hovis and Anne P. Hovis (husband and wife). Google those names and you find references to Phlo, but usually in light of legal problems. Anne was fined $100,000 for stock trading improprieties. Jim was suspended from practising law by the Virginia Bar for behavior that made lawyers look the way we usually joke about them and total disregard for the legal system. There are also several lawsuits listed and some issues around changing their accountants and legal representatives like most of us change underwear. It would seem that they either don’t pay their bills or won’t employ outside accountants who wish to follow accountancy rules rather than the Hovises’ directions.

    Read the record, it’s actually funny, in a way. The SEC documents discuss Mrs Hovis’ irrational and somewhat hysterical phone calls. The Virginia Bar documents quote some extraordinarly (for other people) vulgar language from Mr. Hovis when confronted about his attempts to intimidate a federal judge in a case against Phlo. There are also a lot of rather amusing anecdotes about their not responding to the legal system at all, and several lawsuits against them.

    Not so funny for Phlo’s investors, though. This is a publicly traded stock. They have not filed any of the legally required quarterly SEC documents in OVER 2 YEARS. They were nearly shut down by the SEC for doing this in the past, among other violations. This publicity, meaning Any Roddick’s endorsement, might well get the SEC moving against them again. I doubt his involvement in the company at that point will do his image much good.

    The stock has traded at over $2, perhaps as high as $7 (prior to a 100 to 1 reverse split). It is now at $0.06 AFTER that split, which is equivalent to $0.0006 before. If Andy wants to be associated with a company this poorly run, and with such a questionable legal history, I am amazed!

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