Roddick Staying With Lacoste Until 2013

We reported here in August that Roddick was said to be switching from Lacoste clothing to Babolat apparel in 2010. But it seems that when the clock struck 12, Lacoste came up with a better offer than its rival French brand.

Babolat, whose clothing line is quite popular in Europe and South America, was looking to penetrate into the North American market with the strength of Roddick’s persona.

The new deal announced today has Andy signed with the French brand until the end of the 2013 season, though financial details have not been disclosed as of yet.

Lacoste CEO Christophe Chenut said Roddick brings “his human dimension” to the company.

“Andy will continue to be a major ambassador for the crocodile, thanks to his natural elegance, thanks to his fair play and smile,” Chenut said.

source: here

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