Roddick To Wear Babolat Clothing In 2010
August 20, 2009 · Print This Article
Toronto—It has been rumored that American tennis ace Andy Roddick will change clothing sponsors at the beginning of the 2010 season. Roddick’s current sponsorship with Lacoste is set to run out by years end. Team Roddick has yet to confirm the American will wear full Babolat clothing and shoes for the remainder of his career, however the two parties are in talks and are coming to an agreement.
The move for Roddick comes as a logical choice. He has grown up using Babolat products and is currently the face of the brand in North America.
The move on Babolat’s end makes sense as well. The French tennis manufacture currently does not have any clothing market share in North America, and will look to ignite their appearl sales going forward.
Babolat’s marketing strategy going forward will be to sign top ranked junior players from an early age, before stardom, in order to ensure their commitment to the company.
Roddick’s current Babolat contract has the American using the companies rackets, strings and shoes. If the deal goes through, he will receive his own custom made line, and it will be available come spring time in North America.
Stay tuned for further updates.
[...] reported here in August that Roddick was said to be switching from Lacoste clothing to Babolat but it seems that [...]